Brown Tie Media builds authentic, researched, edited, and verified content to meet your business's specific needs — all within your budget.
• 6-month or 12-month content calendars • Compelling content across multiple platforms • Audience research • Content audits • Measurement and analysis
Why do you need a custom content strategy?
Context. Authenticity. Ingenuity.
Whether you're positioning your business as a thought leader, trying to reach new customers through engaging storytelling, or enriching your website with relevant, SEO-friendly writing, you need a content strategy to drive it all purposefully.
Brown Tie Media's content experts have spent decades building a strong toolbox that takes the complexity and time-intensity out of content strategy.
Strong collaboration is central to our process: together, we will define your content goals, audit your current content, research your target audience, and develop a comprehensive 6-month or 12-month content calendar structured around your business goals.
Malissa Rodenburg
Content Strategy Lead
“You need a plan that appeals to your audience and cuts through the noise of mass media, all customized for your brand.
If the age of social media has taught us anything, it’s that content cannot be simply slapped together.
A robust, implementable strategy can meaningfully influence your target audience. We create content that moves the needle instead of gathering dust in an internet archive.”
Thought Leadership
Shape narratives within your industry and establish your business as a source of unique insights and expertise.
Blog Content
Engage your audience frequently with informative and engaging blog content shaped around your business's news, insights, and vital information.
Press Releases
Carefully crafted press releases shape narratives that are central to your business's core messaging.
Product Descriptions
Provide immediate value to current and potential customers through succinct product descriptions.
Newsletters and Emails
Directly influence your clients through one on one communication right in their inbox and build a rapport that keeps them coming back.
B2B Comms
Build strong relationships with your business network by clearly communicating opportunities and data-driven insights.